Kent Business School, Website
Kent Business School is a rising international institution with a diverse, global audience.
As part of the branding programme the website was overhauled visually and brought inline with the new identity.
The site continues the KBS brand online, effectively helping visitors navigate and find information relevant to them.
The Home page mixes aspirational imagery with student and school life. Events and news items keep the page current, while key selling points such as rankings and employability are signposted.
Colour coding, utilised throughout the whole branding system, directs audiences to specific landing pages.
Colour is employed more extensively within audience sections, identifying navigational elements and highlighting key statements.
The site contains many pages of textual information, course diagrams and tabbed tables. Clean landing pages help to filter the complexity and guide visitors to the detail that’s relevant to them.