Pots and Pithoi, Website
Pots and Pithoi is home to the world’s largest collection of Cretan Terracotta. They also stock a host of Mediterranean culinary delights, fine Persian rugs, Greek rusticana and many hand-made home and kitchen accessories.
As part of their growth strategy the need to take products to a wider national/international audience was identified. Previously the company had shied away from selling online due to the breadth of their catalogue, stylistic variations inherent to their hand-crafted products and the challenge of automating the delivery of pots up to 1.5m high!
Recreate Design were tasked with giving Pots and Pithoi a strong retail presence online and meeting these challenges.
Analysing the ranges we were able to give structure to the catalogue – creating two new main categories, Indoor and Outdoor Living, within which sub-categories could be nested. Product pages were designed to display all size versions of a pot family, literally illustrating the stylistic differences. Finally, the delivery calculation engine was modified to accommodate particularly large or unusual loads, adding a human stop gap where necessary.
The site has successfully taken their retail capability online and widened the potential to a global market, all the time communicating the Pots and Pithoi difference.
‘Our lovely new website has increased sales and is a wonderful reference point for our busy customers.’
Product lifestyle imagery characterises the site, creating ‘cover’ pages for product categories. These are both a descriptive aid and source of inspiration for visitors.
Unlimited by physical space or production costs, the site is able to display every pot type and size.
The filter controls we designed to be simple and visual.
All of the products display as cropped thumbnails – a key challenge was helping users to gauge the relative size of products…
On individual product pages, a size guide image indicates the approximate relative size of the pot.
Different sizes of the pot are also shown, allowing visitors to see stylistic differences within the family.
