swa, Print

swa are a niche architectural consultancy. Following the completion of several large projects the firm needed to win new work. To support the direct selling strategy a refresh of corporate stationery and creation of a proposal folder were planned.

Recreate Design were asked to rethink the current materials and develop a folder, for pitching ideas and proposals, that projected the swa difference.

Consultation and a review of the architect’s working practice revealed a characteristic method. During the initial creative stages, ariel plans and schematics are overlain with transparent paper. Lines and patterns are then made on the transparency. These hand-made, freeform marks are used as the basis for design development and can be traced to the final constructions.

Taking the transparency idea, we created a bespoke folder which physically illustrates the working process in action. More than a talking point, the design gives prospects an immediate insight into swa.